We're on a Mission

Whether you're a musician, producer, or working behind the scenes, we're here to provide sound insights every step of the way. With our self-education tools and resources, you'll be able to take your skills to new heights and create a sustainable music business.

Products

EBooks

  • $29

Artist Marketing 101: A Guide to Creating a Sustainable Music Business

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Building a sustainable business is crucial to achieving long-term success. Whether you're a new artist or an industry professional seeking to enhance your brand, 'Artist Marketing 101' is a must-read to build a sustainable music business that can help you achieve your dreams. This 250+ page ebook is packed with insights, and 11 templates and worksheets, designed to help take your music career to the next level.

Individual Resources

  • Free

A Beginners Guide to Music Advertising

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The perfect starting point for artists, managers, and marketers who are new to the world of digital advertising. With this guide, you'll gain access to step-by-step guide covering the basics of paid media, two budget templates to help you plan campaigns, and a glossary of music marketing terms you'll need to know to begin your advertising journey.

  • Free

How to Define your Artist Brand

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This comprehensive resource will help you ideate and implement a strong, concise, and differentiated brand that will set you apart in the music industry. You'll receive step-by-step instructions to guide you through the branding process. Plus, our accompanying worksheet outlines an in-depth approach to defining your brand, ensuring that no detail goes unnoticed.

  • Free

How to Promote your Music Release

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This comprehensive guide is packed with step-by-step instructions to help you promote your music in a clear and effective way, while engaging your fans. We'll show you how to reach your target audience and engage your fans through a variety of marketing strategies. But that's not all - tailor your approach to your unique brand and audience with two templates for creating your own written marketing strategies.

  • Free

How to Promote your Show or Tour

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All the tools and insights you need to get fans in the room. Our step-by-step instructions will guide you through the process for show marketing, so you can focus on what you do best - creating amazing music, while our templates for creating your own written tour marketing strategies will allow you to curate a strategy unique to your brand and audience.

Free Downloads

  • Free

How to Conduct a Strategic Artist Analysis

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We know that understanding the landscape you operate in is key to building a sustainable music business; and this comprehensive guide will help you navigate it with ease. With our easy-to-follow instructions, you'll be able to self-analyze and gain valuable insights into your business. Also included: a competitor analysis template, and a goal setting template to help you stay on track.

  • Free

How to Create Music Fan Personas

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Your ultimate roadmap to understanding what fan personas are and how to craft your very own. We'll walk you through the process, so you can start building a dedicated fanbase that truly understands and loves your music. You receive a resource guide packed with easy-to-follow instructions, survey & fan persona templates, and a glossary of essential music marketing terms.

  • Free

How to Create a Musician's Content Calendar

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Are you tired of the content creation process feeling like a chaotic mess? Get ready to streamline your workflow with our step-by-step guide, where you'll discover why a content calendar is crucial and how to create one that works for you. We'll even provide you with two handy templates, so you can start implementing what you learn right away.

Frequently asked questions

All the answers to your most asked questions.

What is FANDA?

Enhancing your craft and skills as a musician or industry professional requires innovative learning experiences and access to education. This is where self-taught education comes into play, and it's also where FANDA comes in. We exist to help talented artists and industry professionals transform their passion into sustainable businesses by providing the tools and resources needed to achieve their goals. 

Who is FANDA for?

FANDA is for artists looking to develop their marketing and business acumen, marketing coordinators or specialists looking to skill up, and new artist managers who would like to better understand how to build a sustainable business for their talent via marketing.

Are these teachings globally oriented?

The insights we deliver are derived from 20+ years industry experience gained globally in markets including Australasia, UK, Europe and the US.

How do I access the ebooks and resources?

During checkout in the Podia portal, you'll be prompted to create an account. Once your payment is processed, your purchases will be delivered to your email and will be available in perpetuity in your account.

You’ll receive a notification letting you know your printables are ready to download.
  • Download your PDF files to your computer, and save them somewhere safe.
  • Print your PDF.
  • Enjoy your resources, worksheets and/ or templates.

What do I need to access my files?

For the EBooks and Resources you’ll need a PDF reader, a free Google Account and a free ClickUp account.

Are my files editable?

While resource files are locked, templates and worksheets are unlocked allowing you to either edit directly into the PDF, or copy and create your own file copy from the source file or document.


How long do I have access to the Ebooks and Resources that I purchase?

Forever! 

What payment methods do you accept?

We accept Google Pay, Apple Pay, and more. Please view the checkout page of one of our products for more information.

Do you offer refunds or exchanges?

No, we don’t offer refunds or exchanges under any circumstances. Please review all items carefully before a purchase is made as all sales are final. However if you find your purchase does not meet your expectations, please email hello@learnwithfanda.com and we'd be happy to discuss alternatives.

Testimonials

"One of the best digital marketing strategists I've ever worked with in the music industry. She was instrumental in several major growth strategies for one of my artists."
Dayna is an amazing strategist and collaborator, and someone I trust and turn to often. She's an asset to any team, and I am so grateful to have her on mine. I could not recommend her more."